Mohammed Sarhan

As the sole UX/UI Designer at NewLine Tech, I led the end-to-end design of 𝟱𝟬+ 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, including 𝘄𝗲𝗯 𝗮𝗻𝗱 𝗺𝗼𝗯𝗶𝗹𝗲 𝗮𝗽𝗽𝘀 and many 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀, serving a wide range of domains and clients across the MENA region. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝘁 𝗡𝗲𝘄𝗟𝗶𝗻𝗲 𝗧𝗲𝗰𝗵: - Led multiple design projects in various industries and delivered high-fidelity mockups tailored to meet customer needs and expectations. - Managed the entire design lifecycle, from discovery & user research to competitive analysis, user flows, wireframing, UI design, prototyping, testing, and developer handoff, using a user-centered, agile approach. - Generated innovative ideas that bring simplicity and enhance usability to complex design roadblocks. - Collaborated closely with cross-functional teams and stakeholders to shape product vision and strategy, focusing on improving customer satisfaction scores. - Played a pivotal role in successful product launches to market, with consistently positive feedback from clients and end-users. - Mentored and guided intern designers, helping them refine their skills in design thinking, UX best practices, and execution quality.

Collaborated with App Bunches Co. to lead the end-to-end redesign of 𝗥𝗮𝘀𝗲𝗲𝗹 𝗚𝗶𝗳𝘁𝘀's mobile app and responsive website, a Saudi gifting platform offering curated, personalized gifting experiences for individuals and businesses across the region. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝘁 𝗥𝗮𝘀𝗲𝗲𝗹 𝗚𝗶𝗳𝘁𝘀: - 𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻: Led the complete digital experience redesign of Raseel’s mobile app and responsive website, optimizing usability, engagement, and alignment with the brand’s emotional narrative. - 𝗨𝘀𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 & 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: Developed intuitive user journeys and crafted intuitive interaction flows to simplify navigation and enhance feature accessibility. - 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Developed original "𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗚𝗶𝗳𝘁" experience, a fully interactive, step-by-step feature allowing users to create personalized gift packages, blending creativity with ease of use. - 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Worked closely with product owners and engineers to implement scalable design systems, ensuring consistency across all digital touchpoints. - 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 & 𝗨𝗜 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀: Established a unified style guide and applied UXI best practices to elevate visual coherence, operational efficiency, and user satisfaction. - 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗗𝗲𝘀𝗶𝗴𝗻: Balanced aesthetic appeal with functionality to deliver a product experience that feels personal, premium, intuitive, and emotional. - 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝗛𝗮𝗻𝗱𝗼𝗳𝗳: Delivered detailed design specs and user stories for efficient implementation by both web and mobile development teams, followed up on front-end and documented feedback using Miro.

Collaborated with Nexters Team Co. to analyze and design the mobile app for 𝗣𝗲𝗮𝗰𝗼𝗰𝗸 𝗖𝗼𝗻𝗰𝗶𝗲𝗿𝗴𝗲, a high-end luxury lifestyle management product serving elite users globally, from bespoke travel arrangements to exclusive dining experiences. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝘁 𝗣𝗲𝗮𝗰𝗼𝗰𝗸 𝗖𝗼𝗻𝗰𝗶𝗲𝗿𝗴𝗲: - 𝗛𝗮𝗻𝗱𝘀-𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: Led the full design process for mobile app, from initial concept to App Store launch, delivering a seamless and visually compelling user experience. - 𝗨𝗫 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Translated user needs and business goals into intuitive user flow, scenarios, and wireframes, validating design decisions with real user insights. - 𝗨𝗜 𝗗𝗲𝘀𝗶𝗴𝗻: Crafted elegant, brand-aligned interfaces that merged luxury aesthetics with optimal usability and functionality. - 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗶𝗻𝗴: Developed high-fidelity prototypes to communicate design concepts and gather actionable feedback. - 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Worked closely with PMs and developers to ensure designs are both technically feasible and flawlessly implemented.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: - Designed clean, responsive interfaces for websites and mobile apps (iOS & Android), receiving consistent praise for aesthetic and functional quality. - Developed intuitive user experiences grounded in research, ensuring seamless navigation and usability. - Transformed client requirements into visually compelling, user-centered designs, bridging the gap between ideas and functional digital solutions. - Enhanced product usability through data-driven insights, conducting user research, and testing to refine designs based on real feedback. - Collaborated closely with developers to ensure pixel-perfect execution, maintaining design integrity throughout development.

Collaborated with Addicta Co. to design the 𝗖𝗮𝘀𝘀𝗯𝗮𝗻𝗮 𝗺𝗼𝗯𝗶𝗹𝗲 𝗮𝗽𝗽, a product to drive and empower financial inclusion within underserved communities in Egypt. By leveraging data-driven technology, it offers Sharia-compliant deferred payment solutions specifically tailored for small-scale merchants. 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝘁 𝗖𝗮𝘀𝘀𝗯𝗮𝗻𝗮: - Transformed high-fidelity wireframes from the UX team into intuitive user flows, layout structures, and key interaction patterns. - Defined and designed user experiences for distinct roles across the Cassbana Merchant, Partner, and CashKateb, customizing each to align with unique user needs, goals, and operational contexts. - Adapted the entire UI for RTL (Arabic) language support, maintaining visual consistency and cultural relevance. - Created microinteractions and responsive feedback mechanisms, including loading indicators, transition animations, and success/error cues to improve engagement and user trust. - Prioritized accessible design through optimal color contrast, scalable components, and performance efficiency for low-end devices. - Delivered pixel-perfect assets and comprehensive design specs to ensure seamless developer handoff and accurate implementation.