Mohamed Ali

• Cleaned and transformed large datasets extracted from the company ERP system to identify trends in sales performance, seasonal demand, and tour profitability. • Automated data workflows and streamlined manual processes using SQL and Power Query, reducing reporting time by over 40 percent. • Collaborated with operations and sales teams to define data requirements and deliver ad hoc insights that supported real-time decision making and influenced pricing strategies and tour planning. • Supported decision making by developing clear and actionable reports that connect business KPIs to operational performance. • Designed and maintained operational dashboards using Power BI and Excel, tracking key KPIs such as booking trends, sales targets, and customer feedback.

Financial data analyst