Marketing Operations Guide

Section 1: Understanding the Platform and Market

Analyzing "Mu'tamad's" identity as a digital partner for businesses, and studying the digital transformation market and competitors to identify gaps that the platform fills and its impact on business efficiency.

Section 2: Audience and Positioning (B2B)

Segmenting the target business sector and defining the decision-maker personas to create a customer journey that begins with awareness and ends with a sustainable contract, such as:

1- Awareness / 2- Interest / 3- Evaluation / 4- Contract.

Section 3: Strategy and Messages

Developing a value proposition for the "Mu'tamad" platform based on trust, and building a professional messaging tone that addresses the needs of businesses and answers their concerns.

Section 4: Objectives and Launch Plan

Setting SMART objectives for collecting business data before launch, and designing a market entry strategy through initial offers and a sectoral growth plan.

Section 5: Channels, Content, and Campaigns

Managing B2B channels, with full control over keywords and article appearance for search engines, and linking the website to Search Console to ensure full link indexing. Section Six: Conversion, Pages, and Experience

Improving the business conversion funnel, preparing landing pages showcasing success stories and explaining solutions, and automating email and WhatsApp messages for effective communication.

Section Seven: Measurement and Improvement

Integrating Google Analytics (GA4) for visitor analysis, activating Tag Manager for tracking ad conversions, and delivering a comprehensive Excel file with all site data and metrics.

Section Eight: Relationships, Community, and Reputation

Building strategic partnerships with business sectors, managing the platform's digital reputation, and defining roles and responsibilities within the team.

Delivery files:

Open source Word file

PDF file

HTML file

Number of revisions: Up to 7 revisions