Amal Maqadma

➜ Led bilingual content creation for digital campaigns, social media, and SEO articles, enhancing brand visibility and driving consistent growth in engagement and organic traffic. ➜ Managed and optimized the brand’s presence across Instagram, Twitter, and YouTube by executing targeted content strategies and overseeing creative direction. ➜ Maintained and updated five WordPress blogs, ensuring high-quality, relevant content aligned with marketing goals and brand identity.

➜ Created high-converting copy for email, SMS, social media, websites, and push notifications, delivering consistent brand messaging across omnichannel campaigns. ➜ Edited and elevated team-generated content to ensure clarity, alignment with brand voice, and marketing effectiveness across diverse formats. ➜ Developed persuasive campaign messaging that boosted customer engagement and supported conversion goals through original, audience-centric storytelling.

➜ Contributed to bilingual (EN-AR) content development for websites and social media, helping enhance audience engagement and strengthen brand presence. ➜ Facilitated cross-functional collaboration between customer service and UX teams, streamlining communication and improving overall service experience. ➜ Provided executive-level support through translation, document drafting, and strategic research, ensuring smooth stakeholder communication and goal alignment.

➜ Delivered bilingual website and product copy that boosted conversion rates by up to 35% for e-commerce and lifestyle brands targeting MENA audiences. ➜ Wrote high-performing email campaigns that consistently improved open rates and audience engagement, helping clients boost customer interaction, retention, and conversions. ➜ Localized over 100,000+ words of marketing content for GCC-based brands, ensuring cultural accuracy, clarity, and consistent brand voice.