Afnan Akram

Authored donor-facing beneficiary stories and humanitarian campaign content to raise awareness and showcase program impact while adhering to dignity and ethical standards. Developed social media copy, visual briefs, and short-form video scripts to enhance organizational visibility across digital platforms. Coordinated with field and media teams across the full production lifecycle—from story concept and filming to graphic design and publication

Planned and executed multi-channel digital marketing campaigns across Meta Ads, Google Paid Search (SEM), email, and display platforms. Analyzed key campaign metrics and optimized audience targeting, ad creative, and spend allocation to improve overall ROI. Implemented lead generation and email automation workflows to nurture prospects through the marketing funnel in coordination with the sales team

Planned and executed multi-channel digital marketing campaigns across Meta Ads, Google Paid Search (SEM), email, and display platforms. Analyzed key campaign metrics and optimized audience targeting, ad creative, and spend allocation to improve overall ROI. Implemented lead generation and email automation workflows to nurture prospects through the marketing funnel in coordination with the sales team