Digital Marketing Strategy Plan

I offer a comprehensive digital marketing strategy plan service tailored specifically to your project’s needs, through analyzing available digital data, studying competitors, and identifying the target audience, to improve your digital presence and achieve your marketing objectives.

The file you will receive as part of this service includes the following steps:

First: Analysis of the current project status:

• Reviewing current digital presence (website, social media accounts).
• Analyzing past performance using your reports or the data you provide (if available).

Second: Market and competitor analysis:

• Studying 1–3 direct competitors and analyzing their strengths and weaknesses (the number of competitors is selected based on the market share size relevant to the project).
• Identifying gaps and opportunities in the digital market.

Third: Accurate definition of the target audience:

• Creating representations of ideal customer personas (Buyer Personas).
• Identifying their needs and digital behavior.

Fourth: Defining SMART marketing goals:

• Realistic and measurable goals within a defined period.

Fifth: Selecting appropriate digital platforms:

• Identifying the most suitable channels based on the type of activity and audience (e.g., Facebook, Instagram, TikTok, LinkedIn, email...).

Sixth: Proposed monthly content plan:

• Suggested content ideas by platform.
• Required content variety (texts, images, videos, stories...).

Seventh: Advertising campaign strategy (optional, based on the project):

• General guidance on advertising budgets and main objectives.

Eighth: Key Performance Indicators (KPIs):

• Metrics to measure success and support continuous improvement.