Digital marketing Manager

**Development and Implementation of Marketing Plans and Advertising Campaigns**

- Build inbound and outbound digital marketing strategies.

- Conduct market research to identify trends, opportunities, and customer needs.

- Analyze and report on the effectiveness of marketing campaigns and provide recommendations for improvement.

- Collaborate with cross-functional teams to ensure alignment with company values.

- Manage the marketing budget and allocate resources effectively.

- Stay updated on market trends, industry developments, and emerging technologies.

- Develop strategies for paid advertising campaigns (Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads).

- Analyze current website data and performance to identify opportunities for improving search engine rankings.

- Develop and implement SEO strategies to increase organic visibility and traffic to the website.

- Optimize website content, including keywords, titles, descriptions, images, and links.

- Enhance the technical performance of the website, including load speed, formatting, and device compatibility.

- Execute link-building strategies and promote the website and content through other digital channels.

- Monitor and analyze results, and prepare reports for continuous performance improvement.

- Stay informed about the latest technologies and trends in the field of search engine optimization (SEO).