Day 1: Introduction to SEO Basics (2 Hours)
Goal: Understand the concepts of SEO and how search engines work.
Hour 1: Introduction to Search Engine Optimization (SEO)
- What is SEO?: An explanation of SEO and its importance.
- How do search engines work?: An overview of how search engines like Google operate and how results are displayed.
- Organic vs. Paid search results.
- The importance of SEO:
- Why your website needs SEO.
- The difference between organic and paid traffic.
Hour 2: Keywords and Their Importance in SEO
- What are keywords?: The role of keywords in SEO and how to use them.
- How to research the right keywords:
- Introduction to keyword research tools like Google Keyword Planner.
- Choosing the appropriate keywords for content.
- Types of keywords:
- Short-tail vs. long-tail keywords.
- Practical workshop:
- Finding 5 relevant keywords for a specific topic using AI-based free tools.
Day 2: On-Page SEO Optimization (2 Hours)
Goal: Learn how to optimize website content and internal elements for better search engine visibility.
Hour 1: Optimizing Page Content and Key Elements
- Headings optimization (H1, H2, H3):
- The importance of using headings to structure content.
- Meta description:
- How to write an attractive meta description that helps improve page ranking.
- Text and image optimization:
- The importance of keyword-friendly text.
- How to optimize images using alt text and image compression.
Hour 2: Enhancing User Experience and Site Speed
- The importance of user experience (UX) in SEO:
- How UX affects site rankings in search engines.
- Responsive website design:
- The importance of mobile-friendliness and its impact on rankings.
- Site speed:
- How loading speed impacts SEO.
- Free tools to test site speed like Google PageSpeed Insights.
- Hands-on workshop:
- Optimizing a webpage for headings, meta description, and image compression.
Day 3: Links and Continuous SEO Performance Monitoring (2 Hours)
Goal: Understand the importance of backlinks and how to analyze and improve website performance regularly.
Hour 1: Link Optimization
- What are internal and external links?:
- Internal links: How to link pages within your site to improve navigation.
- External links (backlinks): The importance of links from other websites pointing to yours.
- How to build external links (Link Building):
- Simple strategies for beginners to acquire backlinks, such as guest blogging.
- Avoiding harmful links and their negative impact on SEO.
Hour 2: SEO Performance Analysis and Improvement Using Free Tools
- Introduction to Google Analytics and Google Search Console:
- How to use Google Analytics to track visitor performance and page analytics.
- Using Google Search Console to analyze keyword rankings and troubleshoot website issues.
- Practical workshop:
- Setting up a Google Analytics account and linking it to Google Search Console.
- Reading a basic report to analyze keyword performance and page analytics.
Course Outcomes:
- A solid understanding of SEO fundamentals.
- The ability to research keywords and optimize on-page content effectively.
- Knowledge of how to build backlinks and analyze SEO performance using free tools.
- A basic plan for improving your website using SEO techniques.