/mohamed-elshazely/Services/SEO Marketing Course 2024

SEO Marketing Course 2024

About the service

Day 1: Introduction to SEO Basics (2 Hours)

Goal: Understand the concepts of SEO and how search engines work.

Hour 1: Introduction to Search Engine Optimization (SEO)

  • What is SEO?: An explanation of SEO and its importance.
  • How do search engines work?: An overview of how search engines like Google operate and how results are displayed.
  • Organic vs. Paid search results.
  • The importance of SEO:
  • Why your website needs SEO.
  • The difference between organic and paid traffic.

Hour 2: Keywords and Their Importance in SEO

  • What are keywords?: The role of keywords in SEO and how to use them.
  • How to research the right keywords:
  • Introduction to keyword research tools like Google Keyword Planner.
  • Choosing the appropriate keywords for content.
  • Types of keywords:
  • Short-tail vs. long-tail keywords.
  • Practical workshop:
  • Finding 5 relevant keywords for a specific topic using AI-based free tools.

Day 2: On-Page SEO Optimization (2 Hours)

Goal: Learn how to optimize website content and internal elements for better search engine visibility.

Hour 1: Optimizing Page Content and Key Elements

  • Headings optimization (H1, H2, H3):
  • The importance of using headings to structure content.
  • Meta description:
  • How to write an attractive meta description that helps improve page ranking.
  • Text and image optimization:
  • The importance of keyword-friendly text.
  • How to optimize images using alt text and image compression.

Hour 2: Enhancing User Experience and Site Speed

  • The importance of user experience (UX) in SEO:
  • How UX affects site rankings in search engines.
  • Responsive website design:
  • The importance of mobile-friendliness and its impact on rankings.
  • Site speed:
  • How loading speed impacts SEO.
  • Free tools to test site speed like Google PageSpeed Insights.
  • Hands-on workshop:
  • Optimizing a webpage for headings, meta description, and image compression.

Day 3: Links and Continuous SEO Performance Monitoring (2 Hours)

Goal: Understand the importance of backlinks and how to analyze and improve website performance regularly.

Hour 1: Link Optimization

  • What are internal and external links?:
  • Internal links: How to link pages within your site to improve navigation.
  • External links (backlinks): The importance of links from other websites pointing to yours.
  • How to build external links (Link Building):
  • Simple strategies for beginners to acquire backlinks, such as guest blogging.
  • Avoiding harmful links and their negative impact on SEO.

Hour 2: SEO Performance Analysis and Improvement Using Free Tools

  • Introduction to Google Analytics and Google Search Console:
  • How to use Google Analytics to track visitor performance and page analytics.
  • Using Google Search Console to analyze keyword rankings and troubleshoot website issues.
  • Practical workshop:
  • Setting up a Google Analytics account and linking it to Google Search Console.
  • Reading a basic report to analyze keyword performance and page analytics.

Course Outcomes:

  • A solid understanding of SEO fundamentals.
  • The ability to research keywords and optimize on-page content effectively.
  • Knowledge of how to build backlinks and analyze SEO performance using free tools.
  • A basic plan for improving your website using SEO techniques.





Price of the service
$150
Estimation delivery
3 Days delivery
Reviews of the service
0
Mohamed ElshazelyMohamed Elshazely
Digital Marketing Specialist
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