Wesam Hamouda

Lead the planning and execution of all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising. Drive the growth and engagement of our social media presence through strategic design, development, and ongoing maintenance. Measure and analyze the performance of all digital marketing campaigns, ensuring alignment with goals (ROI and KPIs) through regular assessments and reporting. Uncover key trends and insights from campaign data, leveraging them to optimize spend and maximize campaign performance. Fuel growth by brainstorming and implementing creative and innovative marketing strategies. Plan, execute, and analyze experiments and conversion tests to continuously optimize campaign effectiveness. Partner with internal teams to create compelling landing pages and optimize user experience across touchpoints. Leverage my strong analytical skills to evaluate the end-to-end customer journey across multiple channels and customer touch points.