- Manage CRM systems and develop customized reports for management team.
- Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
- Negotiate client contracts between studios and agencies by developing detail-orient CRM practices resulting in positive brand recognition and revenue growth.
- Revise business plan, website and brochure design, SEM, services offer and pricing structure.
- Optimize SEO of web properties including a multiple brand websites and blogs by composing new content and building keywords.
- Coordinate efforts with design team, technical team, coding team, SEO & SEM team, project managers and management.
- Utilize cross-functional approach to develop Americas marketing plan and assess activity ROI.
- Create ROI user scenarios and B/E analysis to develop recommendations support by primary and secondary research data.
- Maximize sales initiatives for this start-up Internet directory advertising firm known nationally for its innovative pay per call services.
- Generate initial business plan and gain management approval for launch of new business unit targeting internet networking and VoIP.
- Create sales pipeline tracking tool for healthcare business to increase personal accountability, improve forecasting and track performance versus competition.
- Partner with financial reporting and analytics team to identify trends, pain points and reference material to facilitate conversation and creativity.
- Develop and implement effective sales, marketing and business development plans, including acquisition and integration of market database into SalesForce.com.
- Work closely with field sales on new sales opportunities and develop new SaaS storage offerings.
- Develop and implement comprehensive digital marketing plan (including SEO, remarketing, PPC and banner ads).